ABOUT THE DESIGNER
BRAND DNA AND PHILOSOPHY
We are a label of women’s premium pret in luxe Indian fabrics and fine craftsmanship. We create separates with unique design detail, quality, style, fit and comfort. Our brand stands for thoughtful, timeless design. We produce on a small scale to minimise large-scale industrial wastage and our dependency on synthetic fabric. Many Handloom Fabrics such as like Khadi Denim, organic cotton, silk, wool are directly sourced from the weavers. This has resulted in the lesser use of pesticides and chemicals. It’s a reflection of the lifestyle we are living in today’s times where organic is beautifully coexisting with the industrial. This philosophy is explained with the usage of duality in textiles, surface treatments and shapes every season. It’s not one single ideology that we follow but a collection of smaller ideologies keeping in mind the importance of trans-seasonal clothing as a part of sustainable modern Indian fashion.
Our inspiration comes from an urban utopia where the organic can coexist with the industrial in an ideal state of being for city-dwellers like us with a heart of green. Our designs are a Salute to the resilience of roots that fight their way through cracks in mortar, and leaves that glow through a coating of dust; the picturesque embroideries are crafted with home-style needlepoints on frames. Opposing elements come together: the softness of fine handloom contrasts the ruggedness of denim, while languid drapes complement structured tailoring making it a beautiful marriage of opposites.